$44B is moving toward creators. The measurement layer is still weak.
The market is growing, but the most valuable negotiation advantage may be proving outcomes—not adding another zero to reach.
Read the brief →Creator sponsorship intelligence
Rates move. Definitions matter.
RateSignal turns current creator-pricing datasets into short, source-linked briefs—with the caveats kept visible.
Three operating cycles
The benchmark archive.
Every issue separates the source's actual measurement from what a creator can responsibly infer.
The category changed the rate more than the follower count
Q1 campaign applications show pricing power moving sharply between creator categories—even within three months.
Read the brief →What 100,000 creator asking prices actually tell you
A useful starting range—if you keep asking price, accepted price, format, and rights from collapsing into one number.
Read the brief →Source-linked
Every number returns to the public dataset that produced it.
Definition-aware
Asking price, application price, final compensation, CPM, and ROI are not treated as synonyms.
Decision-sized
Each issue ends with the part you can use in the next proposal or negotiation.
Live demand test
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